Eddie Montoya has been a professional designer and marketing specialist for more than 24 years, bringing a wealth of expertise in brand management, marketing strategy, and creative production. His career includes impactful work with tech startups, small businesses, and nonprofit organizations, where he has consistently elevated visibility and engagement.

Since joining Vanguard Music and Performing Arts in 2021, Eddie has transformed the organization’s marketing and branding efforts. He managed the complete upgrade of the VMAPA website to a modern, responsive platform and continues to serve as webmaster, overseeing all content and digital updates. Eddie also led major facility enhancements, including the design and installation of new exterior and interior signage and overseeing a full repainting of the Vanguard Hall, creating a more professional and welcoming environment for both Vanguard programs and Bingo operations.

Eddie has revolutionized Vanguard Bingo marketing, developing strategies that helped drive record attendance and revenue. He also manages key sponsor relationships, ensuring strong partnerships that support the organization’s mission. Beyond marketing, Eddie has been instrumental in creative design, producing much of the merchandise artwork for the Vanguard Store over the past three years. His background in video production, photography, and illustration continues to strengthen VMAPA’s media presence across multiple platforms.

In addition to his work with Vanguard, Eddie is an accomplished professional designer in the boardsports industry. His artwork is featured on skateboards, snowboards, wakeboards, and Onewheel products, including designs for The Floatlife — one of the most influential Onewheel brands. His portfolio can be explored on Instagram at @emontoyaart.

Prior to his time with Vanguard, Eddie served as Marketing Specialist for BCT Consulting, collaborating with organizations nationwide on website development, SEO, and social media campaigns. His work has included securing brand expansion opportunities such as a Discovery Channel television contract.

Eddie is also a proud alumnus of the Freelancers Drum and Bugle Corps (1991, 1992)  and the Santa Clara Vanguard, where he marched from 1993–1996 as bass drum #2. He served as bass drum section leader for three seasons and was recognized twice as Vanguard’s Marching Performer of the Year for the percussion section (1994, 1995). Under his leadership, the SCV bass drum line won the DCI Bass Drum Ensemble Championship three consecutive years (1994, 1995, 1996). His deep passion for Vanguard’s mission and legacy continues to inspire his work in leading robust and innovative marketing strategies for the organization.

Eddie lives in the Madera Ranchos in Central California with his wife, two daughters, five dogs, and three cats. He continues to give back to the marching arts as a percussion instructor at Madera High School and is proud to have served on the staff of Sparta Indoor Percussion, an independent open-class ensemble based in San Jose, CA.