VMAPA Names Southwest Airlines as Official Airline

Dec 3, 2021 | News, Santa Clara Vanguard

Santa Clara, CA – Vanguard Music and Performing Arts (VMAPA) has announced Southwest Airlines® as the new Official Airline of VMAPA. Southwest has generously donated a select number of flights and is providing VMAPA with promotional support as they relaunch their performing arts programs and return to their national tour in 2022.

Each year, The Santa Clara Vanguard and The Vanguard Cadets, VMAPA’s flagship groups, perform for hundreds of thousands of fans across the country, combining elements of live music, pageantry, and storytelling into engaging and vibrant productions. Beginning with auditions in November, their performers embark on a transformative journey through which they perfect their craft and learn valuable life skills. The purpose of this program is to help young people, ages 13-21, achieve their fullest potential as performers and human beings, while enriching communities nation-wide through performing arts.

“Connecting people and championing communities has been at the Heart of Southwest for over 50 years,” said Laura Nieto, Director of Community Outreach at Southwest Airlines. “We’re proud to be the official airline of Vanguard Music and Performing Arts (VMAPA) in their mission to enrich lives through education and excellence in the performing arts.”
VMAPA values pride, integrity, humility, teamwork, honesty, excellence, and discipline. Through this sponsorship, VMAPA and Southwest will help imbue these values to young performers and the audiences they inspire, as they strive to reach their fullest potential.

“We are so honored and excited to have Southwest as our Official Airline,” said Jeremy Van Wert, VMAPA Executive Director. “For nearly two years, our performers have had limited opportunities to learn and grow their skills while the pandemic continued. Southwest’s support will help VMAPA provide these talented young people with the training and mentorship needed not only to master their craft, but to become problem solvers and future leaders.”
About Vanguard Music and Performing Arts

The mission of VMAPA is to inspire communities and enrich lives by increasing opportunities for participation, education, and excellence in the performing arts. We envision a world in which everyone has access to life-transforming Performing Arts.
VMAPA is proud to work with CXP Sponsorship Agency, a full service sponsorship agency that works with brands, venues, events and Influencers who want to make a positive impact on the world.

Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 54,000 People to deliver unparalleled hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million customers carried a year. That formula for success brought industry-leading prosperity and 47 consecutive years of profitability for Southwest Shareholders (NYSE: LUV). Southwest continues to develop tangible steps toward an environmental sustainability goal of achieving carbon neutrality by 2050. Learn more at Southwest.com/citizenship about how Southwest Airlines leverages a unique legacy and mission to serve communities around the world.

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